Director, Account Based Marketing
Tempo Io
With over 30,000 customers, including a third of Fortune 500 companies, Tempo is trusted by organizations across the globe to make their workflows work better.
We create a suite of integrated solutions for time management, resource planning, budget management, roadmapping, program management, reporting and more. We create the tech that enables the modern team to deliver – for every step from first vision to value.
Since our beginning in 2007 as a project to make a time-tracking tool to help a client – Tempo has expanded to become the #1 time management add-on for Jira, and we have developed and acquired a multitude of tools to become one of the most trusted names in the Atlassian ecosystem.
We want everyone to work better – but we also want to be a tech company with a heart. Join us as we continuously innovate our award-winning products, create new solutions, and help the world work smarter, not harder.
About the role:
As the Director of Account-Based Marketing, you will own and execute Tempo's ABM strategy targeting Enterprise and Strategic accounts. Reporting to the SVP Demand, you will design and run highly personalized 1:1 and 1:Few ABM programs that drive pipeline generation, accelerate active opportunities, and expand relationships within our most valuable accounts.
This is a high-impact, hands-on role that combines strategic account selection, intent data analysis, personalized multi-channel campaigns, ABM advertising, and field marketing execution. You will work in lockstep with Enterprise Sales, Partner Marketing, and our Channel Partners to orchestrate coordinated go-to-market motions for target accounts. Leveraging tools like 6sense, Clay, and Warmly, you'll turn buying signals into actionable plays that engage the right stakeholders at the right time. If you're passionate about precision marketing, data-driven decision making, and creating memorable experiences for enterprise buyers, we want to hear from you.
What you'll do:
ABM Strategy & Account Selection
- Develop and execute a comprehensive ABM strategy focused on Enterprise and Strategic accounts, prioritizing 1:1 and 1:Few program tiers
- Partner with Sales leadership to define target account lists, ideal customer profiles (ICPs), and account tiering criteria
- Build account selection frameworks that incorporate firmographic data, technographic signals, intent data, and propensity-to-buy indicators
- Develop detailed account plans for 1:1 accounts, including stakeholder mapping, personalized value propositions, and multi-touch engagement strategies
- Create cluster strategies for 1:Few programs targeting accounts with shared characteristics, industries, or use cases
- Set ABM goals, KPIs, and reporting frameworks aligned with pipeline and revenue targets
Intent Data & Buying Signals
- Leverage 6sense to monitor account-level intent signals, buying stage progression, and engagement trends across target accounts
- Use Warmly to identify and engage website visitors from target accounts in real-time, enabling timely sales outreach
- Utilize Clay for account and contact enrichment, building comprehensive profiles of target accounts and buying committees
- Translate intent signals into actionable plays, triggering personalized outreach, ads, and sales engagement at optimal moments
- Build dashboards and alerts that surface high-intent accounts to Sales in real-time
- Continuously refine intent models and scoring based on conversion data and feedback loops
Personalized Campaigns & Content
- Design and execute hyper-personalized, multi-channel campaigns for 1:1 target accounts, including custom landing pages, personalized content, and tailored messaging
- Develop 1:Few campaign playbooks targeting account clusters by industry, use case, or shared pain points
- Create account-specific content including executive briefings, custom ROI analyses, solution assessments, and personalized videos
- Orchestrate multi-touch journeys across email, direct mail, digital ads, social, phone, and in-person touchpoints
- Coordinate messaging and timing with Sales to ensure seamless, coordinated account engagement
- Test and optimize campaign elements including messaging, creative, channels, and cadences
ABM Advertising
- Plan and execute targeted ABM advertising campaigns via 6sense, LinkedIn, and programmatic display to reach buying committees at target accounts
- Develop account-specific and segment-specific ad creative and messaging
- Build retargeting programs to nurture engaged accounts through the buyer's journey
- Manage ABM advertising budget, optimize spend allocation, and maximize ROI
- Track ad performance at the account level, measuring reach, engagement, and influence on pipeline
- Coordinate advertising air cover with sales outreach and field marketing activities
Field Marketing & Customer Roadshows
- Plan and execute field marketing programs for target accounts including executive dinners,
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