Creative Project Manager - Performance Marketing

BUILDING THE FUTURE OF CRYPTO 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture https://www.kraken.com/culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here https://support.kraken.com/hc/en-us/articles/226090548-How-to-create-an-account-on-Kraken.

As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security https://blog.kraken.com/crypto-education/security-at-kraken, crypto education https://blog.kraken.com/category/crypto-education, and world-class client support https://blog.kraken.com/crypto-education/support-at-kraken through our products like Kraken Pro https://pro.kraken.com/, Desktop https://www.kraken.com/desktop, Wallet https://www.kraken.com/wallet, and Kraken Futures https://www.kraken.com/features/futures.

Become a Krakenite and build the future of crypto!

PROOF OF WORK

THE TEAM

The performance marketing team owns the end-to-end creative and media strategy and execution of user acquisition campaigns globally in support of Kraken’s growth objectives.

Reporting to the Sr Director, Paid Marketing, we are looking for a highly organized, proactive Project Manager to support Kraken’s Performance Marketing team - someone who can bring structure without slowing us down, and elevate the quality of what we ship.

Our team supports all product “pods” at Kraken — including Earn, Margin, Futures, Krak, Equities, and more. That means we’re constantly launching and scaling:

- Evergreen campaigns

- New product launches

- Promotions

- Seasonal initiatives

- Cross-functional growth experiments

We’re a small, fast-moving team operating across multiple products, regions and timelines — and we need someone to bring structure, prioritization, and clarity to everything we’re building.

THIS IS A FULLY REMOTE POSITION.

THE OPPORTUNITY

Project & Pipeline Management

- Own tracking of all ongoing performance creative and campaign initiatives across pods

- Manage timelines across product launches, promos, and evergreen campaigns

- Help prioritize what ships when, based on launch calendars and growth impact

- Ensure we always have a healthy evergreen creative pipeline

Cross-Functional Coordination

- Act as the bridge between Performance Marketing and:

- Product Marketing Managers (PMMs)

- Pod leads

- Regional growth leads

- Brand & Design teams

- Keep the performance design queue organized and moving

- Ensure briefs are clear, complete, and actionable before entering design

Design & Creative QA

- Serve as a sounding board for performance creatives

- QA assets before launch — flagging:

- Messaging clarity

- Visual hierarchy

- Performance-readiness (hook strength, thumbstop quality, format best practices)

- Provide feedback to sharpen and elevate creative output

- Ideally bring both performance marketing and design intuition

Strategic Organization

- Identify bottlenecks and process gaps

- Help standardize briefing and launch workflows

- Improve visibility across initiatives and campaign status

- Balance short-term launches with long-term creative scaling

SKILLS YOU SHOULD HODL

- Strong project management experience in a fast-paced marketing or growth team

- Experience working with performance marketing teams (paid social, search, display, etc.)

- Deep understanding of creative production workflows

- Strong design eye and ability to give constructive creative feedback

- Ability to prioritize competing initiatives across multiple stakeholders

- Comfortable working across multiple product verticals simultaneously

- Highly organized, detail-oriented, and proactive

- Strong communicator — able to push back and drive alignment when needed

- Proficiency or strong interest in leveraging AI to optimize project work flows

NICE TO HAVES

- Experience in performance marketing, growth, or creative production

- Experience working closely with designers

- Crypto / fintech familiarity is a plus

- Comfortable operating in ambiguity and high-growth environments

Unless a specific application deadline is stated in the job posting, application