Email Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a marketing-focused organization that supports multiple clients through performance-driven digital strategies. Their marketing operations team specializes in executing and optimizing email campaigns, automation workflows, and integrated marketing systems. With a strong emphasis on data-driven decision-making, the team works across multiple email service providers and marketing platforms to deliver high-performing campaigns and scalable automation strategies for their clients.

LOCATION

Fully remote | 9 AM - 5 PM CST

ROLE OVERVIEW

The Email Marketing Specialist will manage and optimize email marketing campaigns and automation workflows while supporting overall email channel performance. This hybrid execution and strategy role is responsible for deploying campaigns, building automation journeys, analyzing performance data, and contributing strategic insights that improve engagement and conversions across client accounts.

KEY RESPONSIBILITIES

CAMPAIGN EXECUTION & MANAGEMENT

- Build and deploy 10–20 email campaigns per week across multiple email service providers (ESPs).

- Set up campaigns in platforms such as HubSpot, Klaviyo, Sailthrough, Dotdigital, and Omita.

- Perform quality assurance checks on all emails prior to deployment.

- Implement light HTML updates to email templates when required.

- Manage email scheduling and send cadences.

AUTOMATION & CUSTOMER JOURNEYS

- Design and implement automated customer journey workflows.

- Set up trigger-based email sequences and behavioral campaigns.

- Build and manage customer audience segments using segmentation logic.

- Optimize automation flows based on performance data.

STRATEGIC OPTIMIZATION

- Own email channel performance metrics includin...