Senior Product Marketing Manager, KYA

WHY SOCURE?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

Job Overview

The Senior Product Marketing Manager for know-your-agent (KYA) products will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure’s workforce-focused solutions.

This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans.

The Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on our newly built KYA product.

Job Responsibilities

- Develop product positioning, messaging, and value propositions that differentiate Socure’s KYA product in the market.

- Lead the planning and execution of go-to-market strategies for new product launches and feature releases targeting identity verification use cases.

- Conduct market, competitor, and customer research to inform product marketing strategies and content.

- Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.

- Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to verification solutions or related fields.

- Track and analyze product and campaign performance metrics, providing insights and recommendations for optimiz...