VP Marketing, London

Own the Strategy. Execute at Speed. Scale What Works.

ABOUT BJAK

We build superior application platforms globally with the mission of creating successful businesses while contributing positively to society by making it more efficient.

We developed the first and leading insurance platform in Southeast Asia to digitize the insurance industry. The platform currently serves over 8 million users across the region.

We are continuing our mission by building new, superior applications in emerging use cases as applications become increasingly integrated with AI.

Our team is densely talented, highly motivated, and focused on engineering and product excellence within a very flat organization. All members are expected to be hands-on and to contribute directly to the company’s mission.

Why This Role Matters

- You’ll lead marketing efforts that directly impact user acquisition, retention, and brand awareness.

- Your work will shape how millions of users perceive, engage, and trust our platform.

- You’ll drive high-growth campaigns and help scale marketing across multiple countries.

- You’ll bring structure, creativity, and accountability to a high-performance environment.

What You’ll Do

- Own and drive the full marketing strategy — digital, brand, content, and campaigns — for London and regional markets (SEA).

- Lead and coordinate cross-channel marketing campaigns across Meta, Google, TikTok, YouTube, CRM, and more.

- Plan and execute performance marketing initiatives with clear KPIs: CAC, ROAS, CTR, conversions.

- Build and lead the content marketing engine — including blogs, video scripts, landing pages, and campaign messaging.

- Shape and evolve the BJAK brand voice and positioning across platforms.

- Manage creative production with internal teams and external agencies/freelancers.

- Analyze data and market trends to generate insights and strategic improvements.

- Collaborate with product, design, sales, and data teams to align marketing wit...