Deputy Director, Brand Activation

What We Can Achieve Together: The Deputy Director, Brand Activation is a strategic and creative leader who drives integrated brand activations across Marketing and Communications (MAC), increasing brand awareness and audience engagement. Reporting to the Director of Brand Activation and Creative within the Brand Marketing team, this transformative role brings campaign goals to life through collaboration with cross-functional teams—globally—to amplify our brand and expand its reach. With a focus on systems thinking, relationship-building, and measurable impact, this leader shapes how we activate brand campaigns, challenging assumptions and sparking new approaches to our work. We're Looking for You: The Deputy Director, Brand Activation leads both strategic planning and collaborative implementation of integrated brand activations that advance MAC’s priorities. They will work closely with internal and external partners to develop creative, measurable, and inclusive strategies that resonate with targeted audiences. By fostering a culture of curiosity, creativity, and shared learning, they will encourage experimentation and innovation, ensuring activations are grounded in audience insights and performance metrics. RESPONSIBILITIES & SCOPE Lead the development and execution of integrated campaigns that reflect a holistic brand perspective and inspire participation across teams. Build campaign plans aligned with strategic goals, ensuring clarity and collaboration across teams and channels. Serve as a connector across functions to drive coordinated brand activations. Facilitate creative ideation and strategic planning sessions. Collaborate with teams to apply learnings and audience insights to future strategies. Partner with media planning agencies and internal teams to ensure effective execution across all channels. Cultivate strong relationships, fostering alignment and shared ownership of campaign success. Identify and implement systems-level improvements to enhance work...