Product Lead, Growth Marketing

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

ABOUT THE ROLE

We're looking for an AI-native product growth lead to own Replit's entire paid acquisition and lifecycle marketing engine as the single DRI. This is an IC role for someone who builds systems, not just campaigns. Someone who uses AI and automation aggressively to do what traditionally requires an entire team. You don't need an engineering background. You need the instinct to build: when you see a repetitive task, you reach for Replit or an API before you reach for a spreadsheet.

You'll have data science and data engineering partners for infrastructure and modeling, and brand marketing will set creative direction. Your job is to turn that direction into a closed-loop optimization system: a self-improving system that turns performance data into better creative, optimizes spend across channels in near-real-time, and compounds every insight so nothing learned is ever lost. Each cycle, the system gets smarter. That's the engine you'll build and own.

The ideal candidate has deep channel expertise across paid search, paid social, and lifecycle, but their real edge is building AI-powered workflows that scale creative production, automate measurement, and compound institutional knowledge.

YOU WILL

- Own full-funnel performance marketing across paid search & social, ASO, and lifecycle

- Build a self-improving creative engine: AI-driven ad generation, testing, and iteration that scales without scaling headcount

- Maintain a persistent knowledge layer so every experiment, result, and creative insight compounds automatically into the next cycle

- Own conversion signal quality end-to-end: right events, right audiences, right attribution, partnering with DE on the infrastructure

- Run a structured exper...