Web Designer

WHAT DO WE DO?

Paddle offers SaaS companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.

We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 5000 software sellers in 245 territories globally.

THE ROLE:

As a Website Designer, you will play a critical role in the growth engine of the company. You will lead the design, implementation, and optimisation of our brand across our marketing site, resource hubs, and campaign microsites, translating brand, product, and messaging into web experiences that turn curiosity into qualified pipeline. You will combine strong design craft with a deep understanding of user behaviour, using data and experimentation to continuously improve how visitors discover, understand, and adopt Paddle. You will play a central role in shaping how Paddle shows up online, ensuring our website is not just visually excellent, but a high-performing growth engine for the business.

WHAT YOU'LL DO:

- Drive the conversion experience: Lead the design and optimisation of Paddle’s marketing website, improving the journey from first visit, to product exploration, to trial, and demo request while delivering a consistent and compelling brand experience

- Own the design system: Maintain and scale our web-based design system, design high impact user journeys, landing pages, resource hubs, and campaign experiences that translate complex product value in clear, compelling digital journeys

- Navigate technical trade-offs: Work closely with Growth, Product Marketing, Engineering, and Analytics to translate data and experimentation insights into design improvements. Continuously iterate on page structure, navigation, and content present...