Head of User Acquisition

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a senior Head of User Acquisition to lead paid growth at Vegas Bonanza. You will own the full acquisition operation — strategy, channel execution, creative testing, team management, and performance accountability — across Meta and Snapchat. This is a hands-on leadership role: you will manage internal UA specialists and external agencies, build the systems, and be directly accountable for CPA targets, conversion volume, and revenue growth.

KEY RESPONSIBILITIES

- Multi-Channel Ownership — Own acquisition strategy, budget allocation, and scaling execution across Meta (Facebook/Instagram) and Snapchat.

- Team & Agency Management — Lead internal UA specialists and external agencies. Set direction, enforce accountability, and drive execution quality.

- Creative Testing — Build and run a high-velocity creative testing pipeline. Define winner criteria, kill weak concepts fast, and scale winners immediately across variations and localizations.

- A/B Testing Framework — Define and maintain the full creative testing system: structure, naming conventions, decision rules, and learnings loop.

- Performance & Reporting — Own CPA, CVR, ARPU, and LTV tracking. Deliver structured performance reporting daily and weekly. Maintain full channel transparency for leadership.

- Compliance Leadership — Enforce compliance frameworks across all creatives and funnels. Audit rejections, extract patterns, and define rules for future scaling.

- Market Intelligence — Build automated flows to monitor competitor ads, offers, and creative patterns. Feed ins...