UX Lead

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We’re building and scaling a high-growth D2C product used by hundreds of thousands of customers globally, and are now entering a phase where UX becomes a core growth lever.

We’re adding new products, expanding capabilities, and focusing on improving retention, activation, and funnel performance.

We’re looking for a UX Lead who will take full ownership of design, user experience, and research — not as a support function but as a core driver of product and business performance.

Today, design is mostly engineered directly in the frontend, and UX research lacks structure and direction. You will change that.

This is not a 9–5 role. It’s a high-ownership, high-impact position for someone who wants to build systems, lead people, and directly influence product growth.

WHAT YOU’LL DO

- Take full ownership of UX, design quality, and user journeys across the product.

- Define and enforce a clear, scalable design system (even if implemented directly in frontend, not Figma-first).

- Lead and manage designers and frontend engineers involved in UI/UX work.

- Turn UX into a measurable growth lever, improving activation, retention, and conversion.

- Work closely with Product and Growth to design and optimize funnels, onboarding, and monetization flows.

- Establish a structured approach to UX research, including:

- defining research priorities,

- running surveys and interviews,

- extracting actionable insights.

- Take ownership of data-driven UX decisions:

- analyze product analytics (Mixpanel, Clarity, etc.),

- identif...