Senior UA Manager

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Senior User Acquisition Manager to drive and scale paid acquisition across Meta and TikTok for our subscription-based products.

This is a hands-on role with a strong focus on performance, experimentation, and scalable growth. You will be responsible for building, optimizing, and scaling acquisition systems, working closely with creative, product, and analytics teams.

The ideal candidate combines strong execution skills with strategic thinking, is highly data-driven, and thrives in a fast-paced environment where speed and ownership matter.

KEY RESPONSIBILITIES

PERFORMANCE & SCALING

- Own and scale paid acquisition across Meta and TikTok

- Continuously improve key metrics (CPA, ROAS, ROMI)

- Identify and scale winning campaigns while maintaining efficiency

CAMPAIGN MANAGEMENT & OPTIMIZATION

- Build and manage campaign structures aligned with scaling goals

- Continuously test and optimize creatives

- Run structured A/B tests with clear hypotheses and learning agendas

DATA ANALYSIS & DECISION-MAKING

- Analyze performance across the full funnel

- Identify bottlenecks and growth opportunities

- Translate data into actionable insights and decisions

- Work with attribution models and understand platform-specific nuances (e.g., iOS 14+)

CREATIVE COLLABORATION

- Partner closely with creative teams to develop high-performing ads

- Provide clear, data-driven feedback on hooks, angles, and formats

- Help define and scale repeatable creative frameworks

GROWTH EXPERIMENTS

- Identify new scaling levers within ...