Email Marketing & Automation Specialist

Go to our website » Jobs at The Plum Tree Group « Go back to job listings Email Marketing & Automation Specialist Location: Remote Type: Full Time Min. Experience: Mid Level Work Setup: This is a flexible role. Candidates can choose to work remotely or onsite (karachi office) depending on their preference and location. About the Role: We're looking for a detail-oriented Email Marketing Specialist to own our email marketing operations, from campaign creation to automation setup. This is a junior role with a strong emphasis on email best practices, deliverability, and list management. You'll primarily work within GoHighLevel. Key Responsibilities: Build, schedule, and manage email campaigns end-to-end Write and edit email copy that drives opens, clicks, and conversions Set up and maintain automated email sequences and workflows Manage and segment contact lists to ensure targeting accuracy Monitor campaign performance (open rates, CTR, deliverability) and report insights Implement and manage UTM tracking across all email campaigns Configure and verify SPF, DKIM, and DMARC records to ensure email authentication and deliverability Run A/B tests on subject lines, content, and send times Maintain email hygiene and compliance (CAN-SPAM, GDPR basics) Collaborate with the team to align email efforts with broader campaigns Requirements: 1–2 years of hands-on email marketing experience Proficiency in at least two of: Mailchimp, ActiveCampaign, Constant Contact, GoHighLevel Working knowledge of marketing automation and workflow logic Understanding of email deliverability best practices including SPF, DKIM, and DMARC configuration Familiarity with UTM parameters and campaign attribution tracking Basic copywriting ability Analytical mindset — comfortable reading campaign data and acting on it Nice to Have: GoHighLevel experience specifically Familiarity with CRM pipelines and lead nurturing Experience with SMS marketing Culture & Benefits: Market-competitive salary with performance-based bonuses Growth-focused and entrepreneurial environment Mentorship from experienced founders and marketing leaders Health insurance and paid leaves Professional development budget for courses and certifications Career growth in a global SaaS-focused organization Access to Launchpad's full platform and AI tools Compensation: Salary: Market competitive (based on experience) Bonus: Performance-based incentives tied to growth metrics How to Apply: Apply directly or send your resume and a short cover letter to saadali@plumtreegroup.net with the subject: Email Marketing & Automation Specialist. Share Job « Go back to job listings Apply for this Position * Required fields Apply with Indeed First name* Last name* Email address* Location * Phone number* Resume* Attach resume or Paste resume profile URL:* Current salary?* Exepcted salary?* Do you have GoHighLevel (GHL) experience?* -- No answer -- Yes No Which email marketing platforms have you used? (Select all that apply)* Mailchimp Active Campaign GoHighLevel Constant Contact Have you created automated email sequences?* -- No answer -- Yes No If yes, briefly explain one workflow you built (trigger, actions, goal). If No, then write "N/A" in the answer.* Have you ever configured SPF, DKIM, or DMARC records?* -- No answer -- Yes No How soon can you join? (mention days)* Are you comfortable communicating in English?* -- No answer -- Yes No Human Check* This website uses cookies and other analytics technologies. By selecting "Allow", you consent to the recording, use and sharing of your website activity by this website and its service providers. Allow Reject All