SEM & SEO Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a growing business seeking to strengthen its digital acquisition strategy through high-performance paid search and organic visibility. They are looking for a specialist who can take ownership of search marketing efforts, combining paid campaign execution with technical and on-page SEO to drive measurable growth in traffic, conversions, and return on investment.

LOCATION

Fully Remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The SEM & SEO Specialist will own all search engine marketing and search engine optimization initiatives, with a strong focus on paid search campaign performance and ongoing SEO improvements. This role is highly data-driven and requires someone who can manage campaign execution, analyze results, and continuously optimize search visibility across multiple channels.

KEY RESPONSIBILITIES

SEM (GOOGLE ADS) CAMPAIGN MANAGEMENT

- Own and manage paid search campaigns across Google Ads, including search, display, shopping, and remarketing campaigns.

- Develop and execute paid search strategies focused on maximizing ROI and conversion performance.

- Monitor and optimize bidding strategies, targeting settings, ad creatives, and audience segmentation.

- Conduct keyword research to identify high-value opportunities and improve campaign efficiency.

- Track key SEM metrics including CTR, CPC, ROAS, and conversion rates.

SEO OPTIMIZATION

- Implement SEO strategies to improve organic visibility and search rankings across multiple websites.

- Perform on-page SEO updates including meta tags, heading structures, content optimization, and internal linking.

- Conduct technical SEO reviews and recommend improvements to site structure and performance.

- Optimize local SEO efforts, including business l...