Talent Attraction Communication Specialist

Job Description Summary As the Talent Attraction Communication Specialist at GE Vernova, you'll be at the heart of our storytelling efforts, planning, creating and delivering engaging content that supports initiatives to enhance our talent brand. This role involves writing and creating content materials for various platforms, ensuring it aligns with our brand voice and strategic goals. The Communication Specialist will report to the Content & Communication Manager and work closely with the Content Specialist on the same team. You will be a crucial part of the content creation process, leveraging innovative techniques and tools – including our in-house AI – to create high-quality content across multiple platforms. The role supports both internal and external communications activity through the delivery of high quality, on brand content. Job Description Key Responsibilities: Content Ideation : Generates creative content ideas aligned with brand goals and candidate interests, contributing to campaign planning, calendars, and storytelling initiatives. Content Creation: Plan, write and produce compelling content: including engaging recruitment materials, job descriptions, social media posts, ads, email campaigns, blog articles, website copy Content Gathering & Collaboration : Works closely with employees, HR, and the communications team to gather stories and content from across the business, ensuring authentic and engaging messaging. Content distribution : lead the development and execution of innovative, insight driven social media strategies. Own day to day planning, scheduling and publishing of talent brand content across multiple platforms including social and careers websites. Tailor Content for Platforms: Format and tailor content for various platforms (LinkedIn, job boards, website, internal communications) to ensure maximum impact and engagement. Monitor and Innovate Content Strategies: Track content performance, optimise, and provide data driven recommendations ...