Paid Social Manager

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Social Media Strategist of our dreams!

Abe is a specialized division of Directive focused exclusively on social media advertising.

We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency

The Paid Social Strategist (Internal Title: Account Strategist, Paid Social) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

- Oversee and lead a collection of Social Media accounts

- Serve as direct support to client contacts

- Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic

- Build strategies for clients each quarter

- Have the ability to create, maintain, and optimize budgets for paid media campaigns

- Deeply understand client positioning and unique value propositions

- Confirm lead routing...