Demand Generation Manager

ABOUT DASH0

Join Dash0 and help us define the future of observability. We are OpenTelemetry-native, building a delightful, simple, and AI-centric platform that eliminates vendor lock-in and meaningless toil. Shape a product that developers love—all with transparent pricing and cost-control built in.

We're looking for a Demand Generation Manager to own our paid acquisition channels end-to-end — from strategy and budget allocation to execution, optimization, and reporting.

You'll be the connective tissue between our agency partner, our internal marketing team, and our revenue goals. This isn't a "set it and forget it" paid media role — you'll manage a meaningful budget, optimize conversion across the full funnel, and own analytics that tell us where to invest next. If you want to own a number and have the autonomy to figure out how to hit it, this is the role.

What You'll Do

- Own Dash0's demand generation strategy across paid channels (LinkedIn, Google Ads, Reddit and emerging channels relevant to technical audiences), setting targets and managing budget allocation

- Manage and hold our paid marketing agency accountable — reviewing performance, challenging recommendations, and ensuring alignment with pipeline goals

- Plan, execute, and optimize multi-channel campaigns that drive qualified pipeline for both inbound and outbound GTM motions

- Initiate and optimize landing pages, CTAs, and conversion flows to maximize lead quality and conversion rates across the funnel

- Own demand gen reporting and analytics — CAC, CPL, channel ROI, pipeline contribution — and translate data into clear recommendations for budget reallocation

- Forecast and manage the paid marketing budget, tracking spend efficiency and surfacing trade-offs to leadership

- Collaborate closely with Revenue Marketing, Product Marketing, and Sales to ensure campaigns align with target segments, messaging, and sales priorities

- Continuously experiment — A/B test ad creative, audiences, ...