Social Media Manager

Social Media Manager Role Overview We’re looking for a hands-on Social Media Manager to own both organic and paid social execution across key platforms. This role is ideal for someone who can move quickly, create thematic campaigns, test and optimize paid ads, and consistently show up with daily content that drives engagement and growth. You will be responsible for weekday daily posting, campaign amplification, and ongoing optimization based on performance insights. Scope and Duration Time Commitment: ~20 hours/week Engagement Type: Contractor / Freelancer (Potential to convert to Full-Time) Start: ASAP Key Responsibilities Plan, create, and execute thematic social media campaigns aligned to business goals Use Zencare’s blog content along with video and written content submitted by therapists to create/inform Instagram posts. Ideate content that speaks to hot topics, aligns with younger audiences, and follows trends/current memes. Manage organic social posting (daily, weekdays) across channels such as LinkedIn, Instagram (including link in bio coordination), and Facebook Create and test paid social ads (copy + creative direction), including A/B testing Collaborate on messaging, hooks, formats, and CTAs that convert Schedule, publish, and amplify posts for reach and engagement Monitor performance metrics (CTR, engagement rate, CPC, conversions) and iterate Stay current on social trends, ad formats, and platform best practices Required Skills & Experience 3+ years managing social media for B2C and B2B brands Experience running and optimizing paid social campaigns Strong copy instincts with an eye for creative direction Ability to work independently and deliver consistently Comfort using social scheduling and ad platforms (Meta, LinkedIn, etc.) Nice to Have Startup or early-stage company experience Light design/video capabilities (Canva, Figma, short-form video tools) Experience working with product-led or fintech/healthtech tools Success Looks Like Consistent weekday posting cadence without gaps Clear themes and narratives across campaigns Improving engagement and paid performance month over month Test-and-learn mindset with documented insights Compensation Target monthly budget for ~20 hours/week; final compensation will be aligned based on experience, scope, and agreed-upon deliverables. Confidentiality Selected candidates will be required to execute a standard confidentiality agreement due to access to proprietary and sensitive business information About the Client The client is a healthtech SaaS platform designed specifically for mental and behavioral health providers. The company offers an all-in-one solution that helps therapists and clinics manage their practices more efficiently, including scheduling, billing, telehealth, client records, and secure communication. Serving over 10,000 practitioners across the U.S. and Canada, the client supports providers in both delivering care and running the business side of their practice, from client acquisition to payments and ongoing engagement.