Influencer Marketing VA

About Winona:

Winona https://bywinona.com/ is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

About the Role:

We are looking for a highly organized, proactive Influencer Marketing VA to support our influencer and creator program. This role is focused on identifying high-potential creators, initiating outreach, and managing ongoing relationships to drive performance across paid and organic channels.

You will play a key role in scaling creator-led growth by ensuring we are consistently working with the right talent and turning them into high-performing assets.

Seniority Level: Junior-Mid Level

Key Responsibilities:

Creator Sourcing

- Identify and source creators across platforms (TikTok, Instagram, YouTube, etc.) aligned with brand positioning and target audience

- Research and evaluate creators based on engagement rate, audience quality, content style, and brand fit

- Build and maintain a pipeline of vetted creators ready for outreach

- Track sourcing efforts in Airtable or similar systems

Outreach & Recruitment

- Execute daily outreach to creators via DM, email, and platforms

- Personalize outreach messaging to increase response and conversion rates

- Follow up consistently to maximize creator onboarding

- Negotiate basic deliverables, timelines, and usage rights when needed

- Maintain organized tracking of outreach status, responses, and onboarding progress

Creator Management

- Manage day-to-day communication with active creators

- Coordinate deliverables, deadlines, and content approvals

- Ensure creators understand briefs, hooks, and conversion-focused angles

- Collect, organize, and store content for internal use ...