Associate Director, Commerce

ABOUT DIRECTIVE COMMERCE

Directive Commerce is a brand-new B2B commerce marketing division purpose-built for industrial distributors, manufacturers, and complex B2B sellers. We sit at the intersection of technical commerce infrastructure and performance marketing — helping companies with large product catalogs, multi-channel distribution challenges, and enterprise ecommerce platforms turn complexity into revenue. We're building this from zero.

That's not a warning. That's the pitch.

THE ROLE

This is a founding role. As Associate Director, Commerce Services, you will be the operating core of Directive Commerce — the person who makes the work excellent, earns client trust, and helps build the methodology that defines what B2B commerce marketing looks like at scale.

You will be the Managing Director's right hand. That means you bring strong opinions, execute without hand-holding, lead client relationships at the executive level, and are deeply capable in the technical work of feeds and marketplace. You will manage people, build playbooks, and contribute directly to the growth of a division that does not yet have a ceiling.

WHAT YOU'LL OWN

Feeds & Marketplace — The Core

- Lead product feed strategy across a portfolio of B2B clients from initial audit through full-channel optimization

- Own feed architecture, attribute taxonomy, and feed health across Google Shopping, Microsoft Shopping, Amazon Business, and emerging B2B channels

- Manage marketplace presence and performance for clients on Amazon Seller Central and Vendor Central — with working knowledge of Amazon Business-specific features (quantity discounts, business pricing tiers, tax exemption, procurement integration)

- Translate complex B2B product catalogs — 10K+ SKUs, technical specs, compliance data, tiered pricing — into clean, performant feed structures

- Apply our proprietary three-treatment pricing framework (Advertise / Exclude / Route to RFQ) across client catalog strategies

Client Lea...