CRM Specialist

Email/CRM (Klaviyo) – Retention‑Focused Title: Email & CRM Specialist (Klaviyo – Retention Focus) Location: Remote (overseas, US hours) We are a consumer tech e-commerce brand selling products in the US market. We are looking to hire a skilled creative strategist to join our team. OUR RECRUITING PROCESS: Please read this full post and carefully answer all the questions below for us to best get to know you and your capabilities! We review applications within 48 hours on weekdays and will reach out to your email if you are selected for an interview. If selected, please respond to the email and schedule an interview within 24 hours for optimal consideration as our hiring process moves very quickly! Overview Own retention marketing across email (and potentially SMS) with a focus on design, execution, and performance. This role is responsible for creating high‑quality, on‑brand campaigns and flows that drive repeat purchase, LTV, and engagement. Key Responsibilities Campaigns & Flows Build and deploy email campaigns and automated flows in Klaviyo (welcome, post‑purchase, winback, browse/cart abandonment, product launches, promos, etc.) Manage basic SMS/postscript campaigns if applicable Design & Content Design on‑brand, high‑converting email templates (mobile‑first) incorporating product imagery, UGC, and brand guidelines Collaborate with internal stakeholders for copy direction; ensure clear, conversion‑focused structure and CTAs Test creative variants (subject lines, layouts, offers, content blocks) Segmentation & Targeting Create and optimize Klaviyo segments and lists for targeted messaging (high‑value customers, lapsing, new customers, etc.) Ensure good list hygiene and deliverability best practices Analytics & Optimization Track and report on core CRM KPIs (open rate, CTR, revenue per send, unsubscribe, spam rate, LTV impact) Propose and run A/B tests and iterate based on performance Surface learnings and recommendations to the broader marketing team Requirements 2–4+ years hands‑on in email/CRM for DTC/e‑commerce brands Strong Klaviyo experience (flows, campaigns, segments, reporting) Solid email design skills (Figma/Photoshop or similar; comfort working within templates) Understanding of retention and lifecycle strategy (from first purchase to reactivation) Understanding of and proficiency with AI tools like Claude Cowork Attention to detail; comfortable owning end‑to‑end QA before sends Nice to Have Experience with PostScript or other SMS platforms Experience working with video/UGC assets in email Familiarity with Amazon customer data handoffs into CRM (if applicable) LOGISTICS This is a full-time remote position (40 hours per week) with a 30-day probation period to ensure smooth onboarding and performance alignment. There are opportunities for pay increases as you take on greater responsibility and perform well. Tech stack: Klaviyo • Postscript • Shopify Plus • Attentive • Figma • ChatGPT / Claude • Slack • Notion The application process: Initial application with resume submission Case study 30 minute round 1 interview with case review 30 minute final round executive interview Offer