Product Marketing Manager

Apify is a marketplace for AI tools, the place where developers, AI builders, and data teams find, run, and build tools that power their agents and AI workflows. We started as a web scraping platform. Today, we're the infrastructure behind data extraction pipelines, MCP integrations, AI agents, and automated workflows that teams around the world depend on.

The Apify platform is the engine that powers everything we do. Now we need someone to own how the world understands it - a Product Marketing Manager to lead go-to-market for Apify's core infrastructure.

WHAT YOU'LL BE WORKING ON:

- Shape the product roadmap - work closely with the Foundations product group, bringing market and user feedback that influences priorities and feature launches.

- Own GTM for the Apify platform - develop and execute marketing strategy across compute (batch and server-style Actor runs), Storage (Datasets, key-value stores, request queues), Apify Proxy, the Apify API, Console, and new platform features.

- Make infrastructure accessible - translate technical concepts like compute units, Actor runtimes, batch vs. server-style Actors, IAM, Webhooks, Schedules, and Proxy chains into clear, compelling narratives for both technical and non-technical audiences.

- Drive platform and feature adoption - develop messaging frameworks, landing pages, documentation improvements, blog content, and targeted campaigns. Define what "successful adoption" looks like for each platform feature, create in-product and out-of-product touchpoints (changelogs, in-app nudges, email sequences, developer newsletters), and track feature-level engagement metrics to measure uptake over time.

- Grow Apify's reach through partnerships - work with cross-functional partners on co-marketing initiatives that expand our presence in the developer ecosystem.

- Stay ahead of the market - track web scraping companies, AI tool marketplaces, and developer tooling trends to sharpen Apify's competitive positioning.

- Me...