Director, Digital PR

Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.

We’re hiring a Director of Digital PR to own the strategic vision, department P&L, and delivery excellence of our Digital PR function.

The Role

We’re looking for a seasoned leader to build, lead, and scale a high-performance Digital PR department from the ground up. This is a senior leadership role responsible for architecting the service offering, managing a team of 3-6 specialists, and integrating PR efforts with our SEO, GEO (Generative Engine Optimization), and content programs.

You’ll collaborate cross-functionally with our Organic Growth Strategists, Editorial Leads, and the executive leadership team to secure brand authority and drive measurable growth for the world's leading SaaS brands.

This is the perfect role for a strategic heavy-hitter who has mastered agency-side execution and is ready to shape a department, grow a team, and own the roadmap.

Your Responsibilities:

Departmental Strategy & Leadership

- Vision & Ownership: Develop and own the Digital PR service line, ensuring it aligns with high-level client business goals and Omniscient’s growth trajectory.

- Innovation: Lead the planning and execution of multi-channel PR campaigns across US, UK, and global markets, staying at the bleeding edge of AI search and SEO.

- Operational Excellence: Oversee budget planning, resource allocation, and performance forecasting for the department.

- Content Orchestration: Work with Editorial and Research leads to amplify "Original Research" assets, turning data into headlines and high-authority backlinks.

Team Management & Culture

- Mentorship: Build out, manage and coach a team of PR specialists, fostering a culture of high-stakes ownership and experimentation.

- Scaling: Build the hiring roadmap, lead recruitment, and design the onboarding/training processes to maintain qu...