E-Commerce Merchandiser

ABOUT THE ROLE:

This is a hands-on role balancing day-to-day execution with strategic thinking. You’ll work closely with the organisation to resolve customer-facing issues, optimise product pages, and improve the overall patient journey. Alongside this, you’ll use data to identify trends, improve conversion, and support commercial initiatives such as promotions, upselling, and product discovery.

You don’t need prior healthcare experience, but you do need a strong e-commerce mindset and a curiosity to understand customer behaviour and what drives conversion.

KEY RESPONSIBILITIES:

- Own and maintain product content across CMS and Shopify (copy, imagery, pricing, metadata, categorisation)

- Monitor and resolve customer-facing issues in collaboration with Patient Support & Marketing

- Conduct regular product audits to ensure accuracy, compliance, and optimisation

- Analyse customer behaviour and performance data (GA4) to improve discovery and conversion

- Identify friction points in the user journey and implement improvements

- Plan and execute merchandising strategies for promotions and campaigns

- Optimise navigation, filters, search functionality, and product visibility

- Identify upsell and cross-sell opportunities based on customer behaviour and product relationships

- Support creation of patient-facing content (guides, FAQs, videos, leaflets) with internal teams

- Collaborate cross-functionally with Product, Marketing, Pharmacy, and Operations

- Report on merchandising performance, trends, and opportunities

QUALIFICATIONS, SKILLS AND EXPERIENCE:

- 2–5 years’ experience in e-commerce merchandising or a similar role

- Experience managing large product catalogues (100+ SKUs) within a CMS or e-commerce platform

- Strong working knowledge of Shopify (headless CMS experience a plus)

- Experience using GA4 or similar analytics tools to track user behaviour and performance

- Solid understanding of conversion optimisation, customer jou...