Digital Marketing Specialist

Our client is an agile, fast-growing experience design studio supporting healthcare and life sciences brands through data-driven, AI-enhanced digital marketing. They take an integrated approach across SEO, paid media, analytics, and automation, helping organizations optimize performance across the entire funnel. Their focus on experimentation, measurement, and continuous improvement enables clients to scale intelligently while staying ahead of industry and technology shifts.

LOCATION

Fully Remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The Digital Marketing Specialist will develop, execute, and optimize integrated digital strategies across SEO, paid media, web analytics, and AI-driven workflows. This hybrid role blends analytical depth with hands-on implementation and is ideal for a marketer who thrives on experimentation, performance insights, and measurable outcomes for healthcare and life sciences clients. The specialist will leverage AI tools and automation to strengthen content, targeting, testing, and predictive performance modeling.

KEY RESPONSIBILITIES

Strategy & Execution

- Build integrated strategies across SEO, SEM, paid social, and programmatic aligned with client objectives.

- Incorporate AI tools and agents (ChatGPT, Claude, N8N, Jasper, Midjourney, AdCreative.ai http://AdCreative.ai) to enhance segmentation, creative development, and optimization.

- Translate business goals into actionable marketing plans with measurable KPIs.

- Identify and pilot emerging platforms, ad formats, and AI-driven enhancements.

SEO & Content Optimization

- Conduct keyword research, technical audits, and on-page/off-page improvements using Semrush, Ahrefs, and Screaming Frog.

- Develop AI-assisted workflows for clustering, metadata optimization, and performance forecasting.

Paid Media

- Plan and optimize campaigns across Google Ads, Meta, LinkedIn, and programmatic channels.

- Use AI for creative testing, bidding, audience expansion, and copy variation.

Analytics & Reporting

- Configure and interpret GA4, Google Tag Manager, and Looker Studio dashboards.

- Deliver clear insights, trends, and data-backed recommendations.

- Design and manage A/B and multivariate tests to optimize campaigns and user experiences.

QUALIFICATIONS

Experience

- 3–5 years in a digital marketing role focused on SEO and paid media.

- Practical experience using AI in marketing (agent creation, content generation, workflow automation, optimization).

- Deep familiarity with Google Ads, Meta Business Suite, LinkedIn Ads, and GA4.

- Proficiency with SEMrush, Ahrefs, GTM, and Looker Studio.

- Experience in healthcare, pharma, or biotech marketing is a plus.

- Certifications such as Google Ads, GA4, HubSpot, or AI platforms (e.g., Jasper, ChatGPT API workflows) are a plus.

- Experience in small or fast-growing agencies is an advantage.

Skills

- Strong analytical mindset with the ability to turn data into actionable insights.

- Excellent understanding of conversion funnels, attribution modeling, and engagement metrics.

- Clear, confident communicator with strong presentation and storytelling abilities.

- Skilled in cross-functional collaboration and client-facing communication.

- Comfortable working across the full funnel—from awareness to conversion and retention.

- Detail-oriented, proactive, and highly adaptable in fast-paced environments.

WHAT SUCCESS LOOKS LIKE

- Builds effective cross-channel strategies that improve SEO rankings, paid media performance, and analytics clarity.

- Implements AI-enhanced workflows that streamline optimization, testing, and content processes.

- Delivers clear, data-backed insights through accurate dashboards and reporting.

- Continuously iterates based on A/B tests, analytics, and performance trends.

- Achieves measurable improvements across KPIs such as CTR, CPA, ROAS, and organic visibility.

OPPORTUNITY

This role offers the chance to shape full-funnel digital performance for healthcare and life sciences clients while leveraging cutting-edge AI tools and workflows. The specialist will work within a collaborative, fast-moving environment that values experimentation, strategic thinking, and measurable impact. With a balanced focus across SEO, analytics, and paid media, and a client ready to move quickly, this is a high-ownership role with significant room to influence outcomes and future initiatives. Apply now!

APPLICATION PROCESS:

TO BE CONSIDERED FOR THIS ROLE THESE STEPS NEED TO BE FOLLOWED:

- Fill in the application form

- Record a video showcasing your skill sets