VP, Client Strategy

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

About The Role

The Vice President, Client Strategy is a senior agency leader responsible for the strategic, operational, and financial performance of Directive’s largest and most valuable client relationships.

This role leads the Client Strategy division, overseeing a team of Account Directors and Strategists who will manage $10M+ ARR across top-tier portfolios. You’ll serve as the executive sponsor for our highest-value clients, drive retention and expansion strategies, and ensure every partnership delivers measurable business outcomes.

As part of the leadership team, you’ll shape the agency’s client strategy vision — codifying best practices, standardizing frameworks, and ensuring Directive consistently exceeds client expectations through a unified, revenue-driven operating model.

What You’ll Do:

- Lead the Client Strategy Organization: Oversee a high-performing team of Account Directors and Strategists accountable for growth, retention, and client satisfaction across enterprise portfolios.

- Drive Executive-Level Relationships: Serve as the strategic partner and trusted advisor to C-suite clients, connecting marketing performance to business impact.

- Own Retention & Growth Strategy: Develop and operationalize NRR-based frameworks that balance retention, upsell, and cross-sell performance across all accounts.

- P&L Ownership: Manage account economics across the division, including forecasting accuracy, margin health, renewal negotiations, and profitability optimization.

- Cross-Functional Leadership: Partner with Channel VPs (Paid, SEO/Content, CRO, Performance Creative, and RevOps) to align priorities, execution, and client outcomes.

- Operational Excellence: Build repeatable processes for QBRs, forecasting, risk reviews, and expansion roadmaps that scale across all service lines.

- Team Development: Recruit, coach, and inspire senior client leaders to elevate their commercial and strategic acumen.

- Executive Reporting: Partner with Finance and Operations to forecast growth, report on NRR trends, and surface actionable insights for the leadership team.

- Strategic Enablement: Define the “Directive Way” for Client Strategy — codifying frameworks for retention, whitespace planning, and client experience excellence.

What You’ll Bring:

- 10–15 years of experience in client leadership or account strategy roles at performance marketing agencies or B2B SaaS-focused consultancies.

- Proven success leading multi-channel client teams, owning retention, expansion, and P&L across enterprise portfolios ($5M+).

- Demonstrated ability to design and operationalize client success frameworks (renewals, forecasting, NRR tracking).

- Background working with CMO, CRO, and VP-level clients in high-growth SaaS or technology environments.

Core Competencies

- Executive Leadership: Inspires trust, builds alignment, and communicates vision with clarity.

- Commercial Acumen: Expert in forecasting, pricing strategy, and profitability management.

- Strategic Operator: Translates business goals into actionable cross-channel strategies.

- Cross-Functional Collaboration: Works seamlessly with Paid, SEO, CRO, Creative, and RevOps leaders to deliver unified outcomes.

- Operational Rigor: Builds scalable processes, dashboards, and cadences that ensure consistency across accounts.

- People Development: Proven ability to build and mentor senior teams — fostering autonomy, accountability, and growth.

Cultural Fit & Traits

- Client-Obsessed: Prioritizes long-term partnership value over transactional wins.

- Collaborative Leader: Balances authority with empathy and shared ownership.

- Strategically Curious: Constantly explores new ways to drive measurable growth for clients.

- Data-Driven Storyteller: Connects metrics to meaning — articulating business impact, not just channel performance.

- Resilient & Adaptable: Thrives in an environment of change, urgency, and accountability.

- Directive DNA: Operates with precision, passion, and a relentless drive for results.

Goals:

- Renewal Rate

- Customer Satisfacti