Product Manager
Siteminder
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder’s technology every year.
About the Product Manager role...
End-to-end management of the product lifecycle from concept to evaluation. This entails identifying customer needs and larger business objectives that a product or feature will fulfill, articulating what success looks like, and rallying a team to turn that vision into a reality.
What you'll do...
Product Management & Strategy
- End-to-end management of the product lifecycle from concept to evaluation
- Actively drive market decisions, competitive positioning, and long-term product vision
- Own business accountability including ROI, market fit, and customer success metrics
- Take full ownership of strategic direction and drive execution across teams
- Development and execution of the product roadmap in alignment with business and product priorities
- To be an advocate for the customer, keeping their interests in mind at all times
Customer Research & Validation
- Validate key design and feature assumptions with our hotelier customers and connectivity partners to ensure what we build will be desirable
- Perform business analysis with subject matter experts and customers
- Identification of new opportunities, product enhancements and extensions
Product Definition & Requirements
- Define the feature set that will be delivered, validate with engineering that these features are feasible
- Validate that features will prove viability and product-market fit to justify product build and delivery work
- Create and maintain Market Requirements Documents (MRD), Business Requirements Documents (BRD), and Product Business Cases
- Develop detailed User and Buyer Personas to guide product development
- Identification, specification and prioritisation of features, functionality and capabilities
- Development of documentation to support the approval, design, development and launch of the product
Cross-functional Leadership
- Lead external stakeholder management and develop go-to-market strategies
- To manage and communicate effectively with cross-functional teams
- Joint facilitation, development and implementation of high impact and differentiated product positioning and messaging
- Joint development and implementation of the launch strategy
Go-to-Market & Commercial Outcomes
- Lead go-to-market strategy and execution including launch planning, pricing strategy, and distribution channels
- Drive customer acquisition, retention, and expansion strategies to achieve growth targets
- Collaborate with Product Marketing on positioning, messaging, and demand generation campaigns
- Define and monitor key performance indicators (KPIs) including activation rates, feature adoption, and revenue impact
- Build business cases with clear ROI projections and track actual performance against forecasts
Training & Enablement
- Work with key customer touch points across the business to provide knowledge and context regarding the product and capabilities
- Enable internal teams to acquire and support our customers with confidence
- Joint development of internal training and support materials
- Evangelizing the product at industry events, seminars and customer briefings
Market Intelligence
- To be an expert in the product and keep up to date with technical and market advances
- Joint monitoring of the marketplace, customers and competitors
- Joint definition and implementation of strategies to counter competitors
Compliance & Security
- Follow SiteMinder's best practice procedures, specifically in regards to escalating any security concerns or breach of security
- Comply with all Workplace Health and Safety policies, procedures, and practices introduced by SiteMinder
Core Capabilities
- Strategic Thinking - Ability to lead to answers across complex problem areas
- Communication - Clear written and verbal communica
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