Product Marketing Manager

WHO IS FLOCK?

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. Our hardware and software suite connects cities, law enforcement, businesses, schools, and neighborhoods in a nationwide public-private safety network. Trusted by over 5,000 communities, 4,500 law enforcement agencies, and 1,000 businesses, Flock delivers real-time intelligence while prioritizing privacy and responsible innovation.

We’re a high-performance, low-ego team driven by urgency, collaboration, and bold thinking. Working at Flock means tackling big challenges, moving fast, and continuously improving. It’s intense but deeply rewarding for those who want to make an impact.

With nearly $700M in venture funding and a $7.5B valuation, we’re scaling intentionally and seeking top talent to help build the impossible. If you value teamwork, ownership, and solving tough problems, Flock could be the place for you.

The Opportunity

Flock Safety is hiring a Product Marketing Manager to lead the go-to-market strategy and storytelling for one of our core product lines. This role will define how our products show up in the market, lead launches that drive adoption and revenue, and help customers—from city agencies to private businesses—understand how our technology solves real public safety challenges.

You’ll sit at the intersection of Product, Marketing, and Revenue, serving as the connective tissue between teams. The goal: to ensure our go-to-market efforts are fast, coordinated, and backed by clear internal and external customer understanding. This role exists now because we’re scaling rapidly across software and hardware and need a PMM who can bring clarity, alignment, and storytelling excellence to a critical part of our portfolio.

The Skillset

To succeed in this role, you’ll need:

- 5–7 years of experience in Product Marketing, Communications, or Customer Lifecycle Marketing, ideally in SaaS or a complex, regulated industry such as public safety, healthcare, defense, or finance.

- Proven success launching and scaling products that balance technical depth with narrative clarity.

- A track record as a trusted sales partner—you know what field teams need and deliver it fast.

- Strong storytelling skills that translate complex, policy-heavy, or technical capabilities into simple, high-impact (jargon-free) narratives.

- Deep curiosity and analytical instincts, using data, interviews, and trends to inform GTM strategy.

- A mindset that favors clarity, collaboration, and action—comfortable operating in ambiguity while driving alignment across teams.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock
We’re a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90-day plans because good days lead to good weeks, which lead to good months. Below is a preview of what your first three months will look like if you join Flock Safety.

The First 30 Days

Focus: Ramp, Clarity, and Plan of Attack

- Understand the full hardware and software software experience as it relates to your coverage area and its current gaps.

- Align on priorities and success metrics with Product, Revenue, and Marketing leadership.

- Conduct stakeholder interviews across Sales, Success, Solutions Engineering, and Support.

- Audit existing demos, enablement content, and compliance communications.

- Define the key investigation workflows that will anchor the new demo story

- Outcome: a clear 60-day roadmap, synthesis of insights, and alignment on the foundational workflows for your first launch.

The First 60 Days

Focus: Build the Story and Ship First Assets

- Produce high-quality demo materials and short, outcome-driven videos that bring real customer workflows to life.

- Develop new demo scripts, battlecards, talk tracks, and objection handling sheets.

- Stand up a searchable software asset library with an ongoing update process.

- Pilot new materials with select Sales and Success teams to collect early feedback.

- Outcome: A full set of usable, on-brand demo assets that boost clarity, adoption, and confidence across the field.

90 Days & Beyond

Focus: Rollout, Change Management, and Scale

- Launch the new demo and enablement assets across all field teams.

- Execute feature sunset, rollout, and compliance communications plan.

- Establish a repeatable PMM operating rhythm for feedback, measurement, and iteration.

- Outcome: A scaled, data-informed GTM engine where the field knows what to use, when, and why—driving adoption, alignment, and measurable pipeline impact

Salary & Equity

In this role, you’ll receive a starting salar