CRM Manager

OUR STORY:

Every year millions of people are either filing their taxes in fear or giving up on their tax refund altogether. We're working on fixing that. Our intuitive app enables anyone, regardless of education or background, to file their taxes with newfound confidence.

Spread across Germany, Spain and the UK, the team at Taxfix Group with its brands Taxfix and Steuerbot, is a compassionate group of solution-finders. We speak our minds openly, and with over 400 professionals, including tax experts, developers, and IT security experts, we're rich in ideas and voices. The group has facilitated more than 3.5 billion euros in tax refunds for its customers since its founding in 2016.

YOUR CHALLENGE:

Our category - digital tax preparation, filing, and optimization - demands trust, personalization, and clarity. Customers return at specific moments in the year and expect us to anticipate needs, not just send messages. We’re hiring a CRM Manager to turn lifecycle strategy into reliable, multilingual execution across two brands and multiple countries, blending hands-on craft with AI-assisted orchestration.

YOUR IMPACT:

- Own key lifecycle slices: Build and improve journeys for moments that matter (onboarding, document prep, filing, post-filing, off-season education); make them measurable, accessible, and localized.

- Operationalize AI, safely: Use LLM co-pilots for content drafts and assist RL/agentic systems for who/when/what decisions; apply brand, privacy, and consent rules so automation scales responsibly.

- Partner with Product: Treat in-app nudges and transactional UX comms as lifecycle touchpoints; help drive activation and retention alongside PMs.

- Make measurement trustworthy: Move beyond opens/clicks to experiment lift, LTV signals, and seasonality-aware holdouts; share clear narratives peers can act on.

- Strengthen foundations: Keep a single journey backlog for your areas; improve templates, localization quality, deliverability, and fatigue management.

- Raise the bar on execution: Ship on time, document decisions, and surface trade-offs early so teams can move forward together.

YOUR RESPONSIBILITIES:

- A mix of “hands-on builder topics” and “strategy insight contributions.” If you want only “strategy work” this role is not for you.

- Build and iterate Braze canvases across email, push, and in-product messages; maintain a unified backlog for your journeys.

- Create, localize, and QA content; keep multilingual messaging clear and accessible; steward tone and brand consistency.

- Run continuous experiments with standards (market/season holdouts; tests across activation, retention, monetization, reactivation).

- Monitor deliverability, frequency, and fatigue; maintain suppression and preference logic in line with consent policies.

- Partner with Martech on data hygiene: event names/props, identity resolution basics, and real-time audiences; raise gaps early.

- Use AI tools responsibly: prompt for first drafts, enforce guardrails, sanity-check outputs, and document what goes live.

- Treat transactional and in-product communications as part of lifecycle; align triggers and timing with product flows.

- Analyze performance in dashboards and spreadsheets; turn findings into concise recommendations and follow-up tests.

- Keep playbooks, runbooks, and incident checklists current (consent usage, sensitive-attribute handling, vendor/LLM failure modes).

- Contribute to roadmaps and simple forecasts for your areas; make effort/impact trade-offs transparent when proposing work.

YOUR PROFILE:

- A growth mindset that wants to learn a lot about a wide variety of marketing & technical topics; you do not need to be asked to learn, you do it by yourself because you like to.

- You actively want to build a job around AI tooling but also want to grow your own knowledge and critical thinking abilities.

- You want to make a difference, have impact, finish things, and drive business & customer outcomes.

- 2–4 years in CRM/lifecycle for B2C apps or consumer fintech; multi-country exposure is a plus.

- Depth with Braze journeys/campaigns and experimentation or a system like Braze; comfort working from an event schema.

- Hands-on with HTML/CSS for dynamic email templates; familiarity with liquid/templating preferred.

- Analytical fluency: Looker, Google data studio, Tableau or similar, strong spreadsheet skills; SQL basics a plus.

- Familiarity with AI in workflow such as LLM-assisted content; good judgment on when humans must be in the loop.

Strong collaborator who surfaces trade-offs early and writes clearly; inclusive communication in English; German (or another EU language) a plus.

WHY TAXFIX? 

- A chance to do meaningful, people-centric work with an international team of passionate professionals.

- Holistic well-being with free mental health coaching sessions and yoga.

- A monthly allowance to spend on an extensive range of services that you can use