Paid Media Manager

COMPANY DESCRIPTION

Givebutter is the most-loved nonprofit fundraising and CRM platform, empowering millions of changemakers to raise more, pay less, and give better. Nonprofits use Givebutter to replace multiple tools so they can launch fundraisers and events, use donation forms and donor management (CRM), send emails and text blasts—all in one place. Use of the Givebutter platform is completely free with a 100% transparent tip-or-fee model.

Givebutter has been certified as a Great Place to Work® in 2021, 2022, 2023, and 2024, and is the #1 rated nonprofit software company on G2 across multiple categories.

Our mission is to empower the changemaker in all of us. We believe giving should be fun, so you’ll want to do it again, and we also believe that work should be fun, so that you’ll have the greatest impact. We are excited to hear from talented people who want to work with other talented people in making the world a butter place—and have fun along the way. 

ROLE DESCRIPTION

Givebutter is hiring a Paid Media Manager who can turn our paid advertising programs into a scalable, repeatable growth engine. Reporting to the Director of Performance Marketing and collaborating across functions: Marketing, Product, Finance, Sales, Customer Success, and more., You’ll co-create the strategy in partnership with the Director of Performance Marketing, and own execution and reporting across all paid advertising channels, including Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and programmatic advertising channels, with a goal to continue to scale up paid acquisition and elevate Givebutter’s brand awareness among our ICP: nonprofits. You’ll inherit a healthy 7-figure media budget, proven campaigns, and robust tracking infrastructure; and be responsible for scaling them further while maintaining consistent, cost-efficient performance that fuels the next stage of Givebutter’s growth.

We want to hear from people who…

- Obsess over metrics. You want the numbers to always go in the right direction. You see a lofty goal as a challenge that needs to be conquered.

- Live in dashboards. You thrive on analyzing search terms, conversion paths, and performance data and constantly are spotting optimization opportunities others miss.

- Are full-stack search marketers. From keyword research to ad copywriting, landing page alignment to bid strategy — you operate across the entire paid search ecosystem with confidence.

- Love testing everything. A/B experiments on ad copy, audiences, and landing pages are second nature, and you iterate until you find what works.

- Collaborate instinctively. You sync naturally with content, brand, and product to ensure campaigns amplify the entire funnel.

- See the full funnel. You keep a close eye on drop-off points, qualification quality, and efficiency — implementing fixes that boost both volume and ROI.

Responsibilities

- Launch and manage campaigns across Google Ads (Search, PMax, Demand Gen, YouTube, Display), Microsoft Ads, LinkedIn Ads, Meta Ads, and more.

- Conduct keyword research, write ad copy, and structure campaigns to align with business goals.

- Monitor account performance, analyze key metrics (CPA, ROAS, CVR, etc.), and flag insights or issues.

- Build and maintain reports to communicate results to stakeholders.

- Lead paid search audits, paid social audience audits, and competitive research to drive continuous improvement

- Partner with creative and growth teams to align messaging, landing pages, and testing strategies.

- Own conversion tracking, pixels, UTMs, and events.

- Build dashboards and deep dives in Hex, GA4 and HubSpot.

Requirements

- 5+ years of hands-on experience with Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.

- Strong understanding of SEM fundamentals including keyword match types and bidding strategies.

- Experience with multiple campaign types including search, display, retargeting, demand generation, video, and performance max.

- Proficiency with Google Tag Manage, Google Analytics 4, and conversion tracking setups.

- Experience setting up and running A/B experiments within Google Ads and PostHog.

- Experience with seven figure annual search ad budgets.

MORE ABOUT GIVEBUTTER

Benefits https://givebutter.notion.site/Benefits-49d3a8c28f1b4bbc90509dd8d4db3312

- Remote Work: Work remotely from one of our 10 hubs (Austin, Denver, Indianapolis, Los Angeles, San Francisco, New York, Salt Lake City, Minneapolis, Seattle, and Nashville).

- Health Insurance: We offer Medical, Dental, and Vision insurance covered 100% for employees as well as HSA and FSA accounts.

- Dependent Care Coverage: We offer coverage for dependents, with 50% of Medical, Dental, and Vision premiums covered for all eligible dependents.

- Mental Health: Givebutter health insurance plans come with access to a TalkSpace membership.

- 401k: We offer a 3% 401k match for all eligible employee's.

- Vacation and Holidays: Givebutter offers a