Brand Marketing Manager - Campaigns

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

About the Role

Cohere is seeking an experienced Brand Marketing Manager - Campaigns to join our team. In this role, you'll be responsible for developing, executing, and optimizing paid media campaigns focused specifically on brand awareness for Cohere. You'll work closely with our media agency partners to maximize reach, engagement, and brand recognition across digital and offline channels.

Key Responsibilities

- Develop and implement paid media strategies to drive broad brand awareness across digital channels (social media, display, video, search, etc.); out-of-home advertising; audio advertising / podcasts; and more

- Collaborate with media agency partners to plan, buy, and optimize campaigns that reach target audiences and build Cohere brand recognition

- Monitor campaign performance each workday, make data-driven optimizations, and report on KPIs including reach, impressions, frequency, brand lift, and engagement

- Manage media budgets effectively, ensuring optimal ROI and efficient spending

- Conduct regular competitive analysis to identify opportunities and benchmark performance

- P...