Content Marketing Specialist

📣 ROLE SUMMARY

We're looking for a creative, systems-minded Content Marketing Specialist who's excited to own our editorial engine end-to-end, turning content into a compounding, measurable growth channel. This role is perfect for someone who loves creating content that resonates with real people, thinks in systems and community, and knows how to connect a great story to a search result. You'll come in at an exciting moment: content is becoming our larger growth lever, and we need someone to own it. That means building, managing, and developing content across formats (blog, social, video, email) and ensuring every piece ladders up to a clear brand story, with a strategic focus on supporting SEO, GEO, and AEO. You'll shape how we produce, publish, distribute, and scale by partnering with Sales, Performance Marketing, and Design. If you want to join at the exact moment content shifts from "nice to have" to "growth engine," you'll feel right at home here.

⚡ WHAT YOU'LL DO

- Own content strategy and the calendar. You'll run the full calendar across the website, email, social, paid ads, and community channels. Every piece should ladder up to business goals and brand positioning, and you decide what gets made, when it ships, and how we measure whether it worked.

- Create across formats. Case studies, explainer videos, how-to guides, video scripts, social posts, newsletters, and long-form thought leadership. The common thread is content that speaks directly to home service Pros and the challenges they navigate daily, not content for content's sake.

- Execute on SEO, GEO, and AEO. With agency support, you'll work to grow our SEO, GEO, and AEO efforts. You'll have a part in building the blueprint that defines our organic content end-to-end and partner on execution to deliver consistent, high-quality output. The goal is 3x the output an external partner could produce, because you'll know our audience and product better than anyone outside the company ever could.

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