CPT-10757 Google Ads / PPC Specialist

CPT-10757 Google Ads / PPC Specialist (Real Estate & Construction) APPLICATION INSTRUCTIONS: If you’ve already completed the 20four7VA Recruiting Process—including the Final Interview—or have previously been contracted by a 20four7VA Client, please make sure to apply via the 20four7VA Team Portal for faster processing. Log in using your 20four7VA-issued email address to access the portal. If you’ve just logged in to the Team Portal, please proceed to review the Independent Contractor Opportunity outlined below. 💡 Quick Tip: Upload your resume first—this will automatically populate most of the fields in the application form. Let the magic happen! If you're interested in this opportunity, click APPLY TO POSITION to proceed. ******************************************************************** Title: CPT-10757 Google Ads / PPC Specialist (Real Estate & Construction) Independent Contractor – T-CPT-10757 Google Ads / PPC Specialist (Real Estate & Construction)/Real Estate-Techncial/Junior-Senior Level(Remote). Overview 20four7VA is seeking offshore independent contractors to deliver remote services to clients worldwide, with a primary focus on developed markets such as the United States, the United Kingdom, Canada, and Australia. We are seeking a skilled Google Ads / PPC Specialist to manage and execute paid advertising campaigns for multiple businesses within the real estate and construction space. This includes a construction company, real estate development activities, and an emerging real estate wholesaling operation. The role is focused on campaign setup, execution, management, and optimization. Creative assets and ad copy will be provided through internal resources or external partners. This position is highly technical and execution‑driven, with minimal client-facing communication required. The objective of each engagement is to assist the client in improving business efficiency, enhancing service delivery, or supporting operational functions through high-quality, task-specific services rendered by a qualified contractor. Scope of Services Contractors will be required to provide services that align with the following client tasks: Paid Advertising Strategy & Execution Set up and manage Google Ads campaigns for: Construction services Real estate investment and wholesaling leads Structure campaigns, ad groups, keywords, and targeting based on business goals Implement pay‑per‑click strategies focused on lead generation Configure bidding strategies and budgets efficiently Launch and manage campaigns while adhering to platform best practices Campaign Optimization & Performance Management Monitor campaign performance daily and optimize for cost, quality, and conversions Conduct A/B testing on ads, keywords, and targeting Adjust bids, budgets, and targeting to improve ROI Manage negative keywords and quality scores Understand and work within Google’s learning and optimization periods Conversion Tracking & Funnel Support Set up and verify conversion tracking Ensure leads are routed correctly to landing pages or websites Support basic landing page alignment and recommendations when needed Coordinate with website or asset creators to ensure proper ad formatting and compliance Reporting & Analysis Track and report on key metrics such as: Cost per lead Click‑through rate Conversion rate Spend vs performance Provide clear insights and recommendations for improvement Communicate results in a straightforward, non‑technical way Scope of Work Clarification This role does not require: Writing ad copy from scratch Designing creative assets Managing social media accounts Client-facing sales communication The specialist will focus on execution, optimization, and technical performance . Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing. Skills The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements: Proven experience managing Google Ads campaigns Strong understanding of PPC, bidding strategies, and lead generation funnels Experience with real estate, construction, or service‑based advertising preferred Ability to work independently and manage campaigns with minimal supervision Strong analytical skills and attention to detail Comfortable working behind the scenes with limited direct client interaction Preferred Experience Real estate wholesaling or investor lead generation campaigns Local service business advertising Campaign scaling and budget optimization Familiarity with distressed property and motivated seller lead targeting Tools & Platforms Google Ads Google Analytics (GA4) Google Tag Manager (preferred) Landing page platforms or websites (client-provided) Internal documentation and reporting tools Work Schedule Contracted Hours per Week: 10-20 Hours (hours are flexible and can grow depending on the workload, business needs, or performance.) Scheduled Working Days: Monday through Friday Daily Working Time: TBD EST Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW. Terms of Engagement Contractors will operate under a Master Services Agreement and a Statement of Work This is not an offer of employment; contractors are not employees of 20four7VA or any client All compensation is processed through 20four7VA according to the terms of the engagement Role Summary & Requirements REQUIRED SERVICE: Real Estate-Technical REQUESTED EXPERIENCE TIER LEVEL: Junior and Senior Level Contracted Hours per Week: 10-20 hours/week (hours are flexible and can grow depending on the workload, business needs, or performance.) Daily Working Time: TBD EST Scheduled Working Days: Monday-Friday REPORTING TO/POC: To Be Determined Number of VAs: 1 GENDER PREFERENCE: None LANGUAGES SPOKEN/PREFERENCE: English ACCENT PREFERENCE: Neutral REGION PREFERENCES: Any What we offer Competitive rates Weekly payments Various open roles are available Free training and upskilling Constant support and guidance A vibrant community always ready to support you And more!