Digital Marketing Manager

Who we are at Osmo:

Osmo is a digital olfaction company, on a mission to give computers a sense of smell to improve the health and wellbeing of human life. Why? Our sense of smell both enriches and saves lives, and has a deep and direct connection to our emotions and memory.

Olfactory Intelligence has applications across industries including fragrance, manufacturing, security, medicine, and more. We believe in the power of automation and thoughtfully applied AI/ML to solve problems beyond the reach of human intuition alone. Osmo is headquartered in New York, NY, with a new facility in New Jersey, and offices in Somerville, MA.

JOB SUMMARY

Osmo is seeking a Digital Marketing Manager to own and scale its digital growth engine and digital presence across both B2B and consumer-facing touchpoints. This role requires a rare blend of analytical rigor and creative instinct — someone who can build and optimize performance marketing programs while shaping a differentiated, consumer-grade brand presence across content, social, and owned channels. This person will be directly responsible for driving qualified leads, pipeline growth, and measurable revenue impact.

KEY RESPONSIBILITIES

Lifecycle & CRM (HubSpot)

- Own and optimize lifecycle marketing across email and CRM (HubSpot), with a focus on conversion and pipeline impact

- Build and scale lead nurturing flows that move prospects efficiently from inbound → qualified lead → sales

- Develop segmentation, scoring, and automation strategies grounded in data and performance insights

Paid Media, SEO & Performance

- Oversee paid acquisition across channels (search, paid social, retargeting)

- Lead all SEO efforts to establish Osmo as a top-ranked result on Google organic search and within AI platforms

- Manage external media agency, holding them accountable to clear KPIs, performance targets, and continuous optimization

- Run structured testing across creative, targeting, and channels to improve CAC and co...