Digital Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-growing DTC brand focused on delivering premium products with a strong emphasis on customer experience. With an expanding eCommerce presence and frequent product launches, they are building a high-performance marketing engine to drive retention, engagement, and revenue across digital channels.

LOCATION

Fully Remote (Work from Home) | 9 AM – 5 PM EST

ROLE OVERVIEW

The Digital Marketing Specialist will own lifecycle marketing execution across email and SMS while coordinating campaigns across teams. This role combines hands-on execution with strategic thinking around customer journeys, retention, and product launches, ensuring all marketing efforts are aligned and delivered on time.

KEY RESPONSIBILITIES

Lifecycle Marketing (Email & SMS)

- Execute and optimize email campaigns using Klaviyo and SMS campaigns using Attentive

- Build and manage campaign calendars, flows, and segmentation strategies

- Run A/B tests on subject lines, messaging, and timing to improve performance

Marketing Calendar & Campaign Coordination

- Own and maintain the marketing calendar aligned with product launches and campaigns

- Coordinate with product development, PR, and creative teams

- Ensure campaigns are executed on time and aligned across all channels

Product Launch Execution

- Support product drops by aligning messaging, assets, and campaign execution

SEO & Digital Presence

- Support SEO execution and optimization across website and digital platforms

- Ensure platforms such as Google and LinkedIn are properly set up and maintained

Reporting & Performance Tracking

- Monitor campaign performance and provide actionable insights

- Track KPIs across lifecycle channels and identify optimization opportunit...