Director of Growth

Director of Growth About Cornbread Hemp Cornbread Hemp is one of the fastest-growing brands in the hemp and CBD space, known for producing the highest-quality, USDA Organic full-spectrum hemp products on the market. We're on a mission to make the world a healthier place — and we're looking for a world-class growth leader to help us scale that mission. Location: Remote within United States The Role The Director of Growth will own Cornbread's full-funnel customer acquisition and revenue growth strategy. You'll be the senior growth leader in the company, reporting directly to the CMO and overseeing a growing in-house team alongside key agency partners. This is a high-ownership, high-impact role for someone who has done it before at scale — and wants to do it again with a hyper-fast, iconic brand. What You'll Own Paid Media (Meta & Google) Lead and develop an in-house paid media team responsible for Meta and Google advertising. Own strategy, budget allocation, creative direction, and performance across both platforms. Drive profitable scaling while maintaining rigorous ROAS and CAC targets. Influencer & Affiliate Oversee an in-house team managing influencer partnerships and the affiliate program. Build scalable systems for creator sourcing, contracting, content oversight, and performance measurement. Align influencer and affiliate spend with brand positioning and conversion goals. Amazon Manage the relationship with our Amazon agency partner, ensuring strong execution on listings, A+ content, and sponsored ads. Own Amazon P&L accountability and ensure the channel is growing profitably alongside DTC. SEO Manage our SEO agency relationship and own the organic search roadmap. Ensure SEO strategy aligns with content, product, and conversion goals to drive sustainable organic growth. TikTok (New Channel Launch) Lead the strategic launch of TikTok as a growth channel — both organic and paid. Build the playbook from the ground up: creator strategy, content formats, paid amplification, and measurement. Move fast, test aggressively, and establish TikTok as a meaningful revenue driver. Team & Cross-Functional Leadership Manage, mentor, and grow an in-house growth team spanning paid media, influencer, and affiliate. Partner closely with Brand, Creative, Product, and Retention teams to align growth efforts with the full customer journey. Report growth performance to executive leadership with clear KPIs, insights, and recommendations. What We Require Proven track record of scaling DTC paid media budgets to $50M+ per year — this is non-negotiable. Deep hands-on expertise in Meta and Google advertising, including strategy, creative testing, and performance optimization. Experience managing a growth team — you know how to hire, develop, and hold a team accountable. Strong command of performance metrics: ROAS, CAC, LTV, MER, contribution margin, and channel attribution. Experience managing agency relationships for SEO and/or Amazon and holding them accountable to results. Comfort operating in a fast-moving, entrepreneurial environment with a bias toward execution. Data-driven decision-maker who balances analytical rigor with creative intuition. Strongly Preferred Experience We'll be very excited about candidates who bring experience in any or all of the following: Health and wellness DTC brands — you understand the customer mindset, regulatory sensitivities, and trust dynamics of the space. Dietary supplements — including compliance-aware advertising, subscription models, and high-LTV acquisition strategies. Hemp, CBD, or cannabis — including platform policy navigation and the unique challenges of advertising in regulated categories. Functional beverages or CPG — experience marketing consumable wellness products to health-conscious consumers. TikTok Shop and TikTok paid advertising — hands-on experience building the channel from scratch. Influencer marketing at scale — building systems for creator programs that drive measurable revenue, not just awareness. What Success Looks Like In your first 90 days, you'll have a comprehensive audit of current growth performance, a clear budget allocation strategy, and a TikTok launch plan. Within six months, you'll have improved cross-channel efficiency, a high-performing team structure, and early TikTok results. At the one-year mark, you'll have meaningfully scaled revenue, proven multi-channel growth systems, and a team that operates at a high level without you in every decision. Why Cornbread Hemp A brand with real products that real people love — high-quality, USDA Organic hemp with a loyal and growing customer base. Executive team that moves fast, trusts their leaders, and gets out of the way. Significant budget and resources — you'll have what you need to actually scale. A category with massive tailwinds as hemp and functional wellness continue to go mainstream. Competitive compensation including base salary, performance bonus, and equity participation. If you've scaled brands to $150M+ in DTC revenue, you’ve scaled ad budgets beyond $50M/year, and you're excited by what Cornbread Hemp is building, we'd love to hear from you. Please apply with your resume and a brief note on the most relevant growth work you've done.