Director of Partnerships

DIRECTOR OF PARTNERSHIPS

Location: Remote (US preferred)

Employment Type: Full-time

ABOUT THE ROLE

We are looking for a Director of Partnerships to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies).

This role reports directly to the co-founder running GTM and works closely with the CEO.

KEY RESPONSIBILITIES

TIKTOK ECOSYSTEM PARTNERSHIPS

- Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams

- Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem

- Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams

- Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations

- Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM

STRATEGIC ACCOUNT MANAGEMENT

- Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients

- Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor

- Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning

- Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery

- Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership

AGENCY & TSP PARTNERSHIPS

- Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies

- Run a referral motion that turns agency partne...