Director of Product Marketing, GTM

FloSports is the leading digital platform for underserved sports, combining live and on-demand streaming, original programming, data, and technology to help sports grow their audiences and build sustainable businesses, from youth to professional levels. By bringing thousands of events and communities onto one platform, Flo creates scale where none previously existed, connecting passionate fans with the sports they love while giving athletes, organizers, and rights holders the tools to reach and engage a global audience.

Flo streams more than 50,000 live events annually across sports, including motorsports, wrestling, hockey, track & field, cheer, jiu-jitsu, NCAA Division II and III athletics, and more. We’re looking for people who are passionate about sports, embody accountability, collaboration, curiosity, positivity, grit, and excellence, and are motivated to help grow and elevate the communities we serve.

THE ROLE:

At FloSports, we’re transforming the way fans experience sports, delivering unparalleled live streaming and on-demand access to the world’s most exciting events. As the Director of Product Marketing - GTM, you will be a strategic leader within our growth team, owning the overarching go-to-market (GTM) framework and driving initiatives for scale and automation. This role is responsible for the strategic ownership of GTM ecosystems, solving complex cross-functional problems, and ensuring our product portfolio resonates with sports fans globally. You will partner with executive leadership across product, engineering, and business teams to architect innovative market entries and sustainable growth.

RESPONSIBILITIES:

- Strategic GTM Ownership: Architect and own the end‑to‑end GTM strategy and messaging for the product portfolio, ensuring Growth pod initiatives and pricing changes are positioned to maximize customer impact, adoption, and revenue.

- Complex Problem Solving: Lead cross-functional task forces to resolve high-impact business challenges, ...