Email Marketing Manager

About Darkroom

Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact.

At our core, Darkroom is a human services company powered by Matter, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey.

Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio.

What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation.

About the Role

We are looking for a highly innovative, data-driven Email Marketing Manager, who’s motivated by the challenge of working with some of the fastest growing e-commerce and digital brands.

You will join a team of email, SMS and retention marketing industry experts to drive client revenue, partner with internal cross functional colleagues to go deeper on understanding our customer needs and insights with a specific focus on deepening retention and building loyalty. You will lead a cross-functional team to build creative strategies in email and SMS campaign development to help our clients grow.

This is a fully remote role supporting a team in the EST time zone and is open to candidates based in Spain, Mexico, Portugal, and Brazil.

You should apply if this sounds like you:

You’re passionate about e-commerce and digital marketing. You’re immersed in the world of direct-to-consumer growth marketing and love connecting strategy, creativity, and data to drive results.

- 5+ years of experience in digital marketing, with hands-on retention experience.

- You immerse yourself in scaling personalized D2C/e-commerce email and SMS programs that build deep customer relationships for clients.

- You can creatively message the value propositions of any brand’s product catalog to create email and SMS campaigns that customers find to be engaging, informative, and persuasive.

- You’re passionate about developing creative customer journeys and loyalty programs that drive loyalty and lifetime value.

- You have experience working in Klaviyo (or a similar ESP’s) including list segmentation, lifecycle drip automations, and triggered events. Additionally, you have knowledge of Shopify and their tech stack options such as Privy, JustUno, Yotpo, Octane AI etc.

- You have developed SMS and loyalty programming strategies and have experience working with SMS platforms such as Attentive, PostScript, SMSBump, or Klaviyo.

- You're used to working in a fast paced environment and can project manage multiple tasks at once for yourself, your team and your clients.

- You love making data driven decisions and excel at turning analytics into actionable SMS and email strategies that drive client revenue.

- You dedicate time to learning and being on the cutting edge of trends and best practices in the world of DTC marketing.

- You have experience developing and executing customer loyalty programs that enhance LTV.

- You've had at least one direct report before and exceptional leadership skills working with cross-functional teams.

- Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level.

A Day in the Life:

- Serve as the primary retention lead for select clients, working to develop best-in-class retention strategies. On a bi-weekly basis, you will lead meetings with clients to discuss current and future initiatives.

- Report on strategic KPIs for clients, creating insights and actionable recommendations to grow client retention engagement and revenue.

- Develop strategic campaign calendars and prioritize projects and initiatives designed to scale your clients’ email, SMS, loyalty and subscription programs.

- Project manage and delegate campaign briefs to your team, consisting of both retention specialists and designers.

- Review all client briefs and designs for approval before they are sent to the client to ensure campaign quality and ac