Freelance Japanese Copywriter & Localisation Specialist

ROLE OVERVIEW

Engagement Type: Freelance / Contract

Location: Remote (Japan-based preferred)

Languages: Japanese (native) & English (professional fluency)

Industry: Premium health & wellness wearable technology

Focus: B2C performance creative copy & localisation

ABOUT THE ROLE

We are a creator-powered media agency that connects influencer marketing, user-generated content (UGC), and paid media to deliver strategy, creative, and distribution for brands focused on performance.

We work with a leading premium health and wellness wearable technology brand, producing scalable performance creative campaigns that drive measurable results across paid social channels. As the brand expands into the Japanese market, we need a specialist who can bridge the gap between English-language campaign briefs and compelling, culturally resonant Japanese copy.

We are looking for a Freelance Japanese Copywriter & Localisation Specialist who is exceptional at writing B2C copy for performance creative campaigns. You will translate and localise existing English-language briefs for the Japanese market, as well as ideate and write original Japanese-language content from new English briefs.

WHAT YOU'LL DO

TRANSLATION & LOCALISATION

- Accurately translate established campaign briefs (shot lists, scripts, CTAs, hook variations) from English to Japanese

- Localise content beyond direct translation — adapting tone, cultural references, idioms, and consumer psychology for Japanese audiences

- Ensure brand voice guidelines are maintained across all localised assets (e.g., specific product naming conventions, terminology restrictions)

- Review and QA Japanese-language creative assets for accuracy, natural phrasing, and cultural appropriateness

ORIGINAL COPYWRITING

- Ideate and write new Japanese-language performance creative copy (hooks, body scripts, CTAs) based on English-language campaign briefs and strategic direction

- Develop compelling, conversion-oriented copy for sh...