Group Director, Brand & Demand Strategy

GROUP DIRECTOR, BRAND & DEMAND STRATEGY

The Role in One Sentence

Own the strategic thesis for every new client engagement at Directive — the why and the how behind how we're going to hit the client's actual business goals — and use that thesis to drive pilot-to-retainer conversion across our Performance, Communications, and Commerce divisions.

Why This Role Exists

Directive runs a 90-day pilot model. If a client converts out of the pilot, the contract renews for 12 months. The single highest-leverage point in the entire client lifecycle is the strategy set in the first 30 days of that pilot — because a coherent, business-grounded strategy is what determines whether the pilot delivers results worth renewing on.

Today, our CEO personally serves this function for new engagements. It is the highest-ROI activity in the business and it is not scalable through him alone. We are hiring one senior, deeply consultative strategist to take this over.

This role is not about adding more strategy headcount. It is about investing in a single person with the range, judgment, and subject-matter depth to set the strategic direction across every new engagement, regardless of vertical (Services, Industrial, B2B Commerce) or service line (Paid Media, Paid Social, SEO, Content, LLM/AI search, Creative, Programmatic, Comms, RevOps).

What You'll Own

1. The first-30-days strategic thesis for every new engagement.

For each new client, you will diagnose the business, define the strategy, sequence the work, and align the channel teams on a coherent integrated plan that ties directly to the client's commercial outcomes. You set the direction. The strategists and account teams execute it.

2. Pilot-to-retainer conversion rate.

Your primary business metric is the percentage of 90-day pilots that convert into 12-month retainers. The thesis you set in the first 30 days is the leading indicator of that conversion. You own this number.

3. Cross-capability strategic coherence.

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