Head of Digital Experience & Conversion Rate Optimization
Maximus Health,
Position is Remote (USA or Canada)
No agencies please
ABOUT MAXIMUS
Maximus (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. Maximus has achieved profitability, 8-figure ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top Silicon Valley VCs such as Founders Fund and 8VC as well as leading angel investors/operators from companies like Bulletproof, Tinder, Coinbase, Daily Stoic, & Shopify.
ABOUT THE ROLE
We're seeking a data-driven Head of Digital Experience & Conversion Rate Optimization to architect and optimize the entire pre-conversion customer journey. This is a critical growth leadership role that will transform how potential customers discover, evaluate, and convert to Maximus. You'll own the digital acquisition ecosystem, from first search query to successful conversion, while serving as a key strategic voice in shaping the post-conversion product experience.
Your mission: build systems that drive exponential organic growth and industry-leading conversion rates.
WHAT YOU WILL OWN (KEY RESPONSIBILITIES)
WEBSITE & CONVERSION OPTIMIZATION
- Own the Maximus marketing website as the primary conversion engine, optimizing every element up to the point of customer conversion
- Lead the migration from Sanity CMS to Webflow, establishing a modern, marketer-controlled web platform that reduces engineering dependency
- Build and run a scaled test-and-learn landing page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths
- Leverage AI tools (Claude, Claude Code, etc.) to make rapid site updates, content changes, and optimizations without relying on engineering resources
- Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conve...
Share this job: