Head of User Acquisition

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

ABOUT THE ROLE

We are looking for a Head of User Acquisition to take full ownership of execution quality, operational processes, and performance delivery within the User Acquisition Department.

This is a hands-on leadership role, you will manage a team of 3–6 User Acquisition Managers across different seniority levels and will be fully accountable for the team’s KPIs, execution discipline, ROI, and results.

You are expected to build strong operational processes, maintain high execution quality, and actively participate in performance management. This role requires deep hands-on expertise - not theoretical leadership.

This is a high-impact, high-responsibility role. Results, efficiency, and ROI are the primary measures of success.

KEY RESPONSIBILITIES

- Team Leadership & Development
Lead, mentor, and develop a team of User Acquisition Managers. Ensure continuous growth in knowledge, execution quality, and performance across the team.

- Hands-On Performance Management
Stay deeply involved in daily operations. Be able to step into ad accounts at any moment to diagnose issues, optimize performance, launch campaigns, and demonstrate best practices.

- Budget Ownership at Scale
Manage and oversee $1M+ monthly advertising budgets across all networks, ensuring disciplined spend allocation, controlled scaling, and performance stability.

- Facebook as a Core Channel
Be exceptionally strong in Facebook Ads or Google Ads, taking full responsibility for Facebook Ads as the primary acquisition channel.

- Analytics, Insights & Data-Driven Decisions
Work dee...