Head of Web Marketing

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.

We are looking for an experienced and strategic Head of Web Marketing to join our team. In this role, you will be responsible for re-imagining replit.com http://replit.com to make it a best in class experience. This includes building and optimizing our website for both our PLG and SLG motion.

Your primary focus will be to own the entire website journey, from initial engagement through to new customer acquisition, achieving ambitious lead and customer growth goals, and driving conversion growth targets. You will own the marketing strategy, roadmap, and performance of replit.com http://replit.com to drive more website visits & signups.

You will work with a cross-functional team encompassing Brand, Design, Product, Web Engineering, Marketing & our Web Agency. Your mandate is to transform our web properties into high-performing growth engines that drive acquisition, cross-sell, and revenue, while upholding the highest standards for performance, accessibility, governance, and brand. To achieve this, you will develop and execute a strategic roadmap, ensuring all web activities contribute to making our websites high-performing marketing vehicles for brand awareness and demand generation.

WHAT YOU'LL DO

- Strategic Web Leadership: Own the web strategy and quarterly roadmap for replit.com http://replit.com, ensuring alignment with business objectives.

- Customer Journey Optimization: Develop and implement high-converting web journeys and personalization strategies for prospects, customers, and partners. This includes reviewing and assessing content for effectiveness.

- SEO and GEO Enhancement: Drive SEO and GEO optimization through site architecture, technical foundation, keyword support, and content. Collaborate wi...