HubSpot Platform Coordinator

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a fast-moving, growth-focused organization where the website and marketing systems function as core revenue drivers. As they complete their migration to HubSpot, they are investing in building a high-performing, fully integrated platform that connects web experience, automation, and data to drive measurable business outcomes across the entire customer lifecycle.

LOCATION

Fully remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The HubSpot Platform Coordinator will take full ownership of the HubSpot ecosystem, managing the CMS, automation workflows, and contact database to drive conversion and revenue growth. This is a highly hands-on role focused on building, optimizing, and continuously improving web experiences, lifecycle journeys, and data systems through structured testing and performance analysis.

KEY RESPONSIBILITIES

Website & Landing Page Performance

- Own the HubSpot CMS as a revenue channel, optimizing site experience, user journeys, and conversion architecture

- Build and optimize landing pages, campaign pages, CTAs, and forms with a focus on conversion

- Design and execute A/B and multivariate tests, including hypothesis creation, test structuring, and result analysis

- Develop and maintain templates and modules to support scalable and consistent execution

- Monitor site health, including page speed, mobile responsiveness, form functionality, and technical issues

- Identify friction points and implement CRO improvements in partnership with marketing leadership

Marketing Automation & Lifecycle Management

- Architect and build HubSpot workflows end-to-end, including logic, timing, branching, and re-enrollment

- Own lifecycle stage architecture and ensure accurate funnel progression

- Design a...