Lifecycle Marketing Manager

ABOUT NEON ONE

At Neon One, we believe that technology is the key to building vibrant communities of generosity. As a leader in nonprofit software since 2004, we create intuitive solutions that help small and mid-sized nonprofits connect with people, build trust, and make good happen every day.

Our culture is powered by empathy, innovation, and a shared mission to empower organizations making a difference. We operate with a customer-first mindset, take pride in extraordinary results, and grow together by supporting each other and embracing bold new ideas. If you’re passionate about using your skills to drive real impact and want to thrive in a collaborative, fully remote environment, Neon One is the place for you.

ABOUT THE ROLE

As our Lifecycle Marketing Manager, you will focus on adoption, usage, and retention in addition to online review generation and management. Success in this role requires a strong emphasis on using data-driven insights and marketing automation tools in addition to being able to work with cross-functional teams including Sales, Customer Success, Revenue Operations, and Product.

At Neon One, we leverage AI to streamline routine work so our team can focus on delivering high-value, human-centered support. We expect an innovator’s mindset, with a willingness to explore how emerging tools can improve efficiency, insights, and overall customer experience.

RESPONSIBILITIES

- Develop and execute customer marketing programs that increase customer engagement, satisfaction, and expansion revenue and report on results.

- Optimize customer onboarding communications to accelerate time-to-value and ensure new customers feel supported and empowered.

- Analyze customer behavior and product usage data to identify segmentation and messaging for upsell and cross-sell opportunities.

- Work closely with the Customer Success team to identify gaps in product adoption and connect customers with educational materials.

- Partner with Sales and Customer ...