Lifecycle Marketing Manager

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. 

As a Lifecycle Marketing Manager at Vanta, you will play a critical role in building and scaling a best-in-class lifecycle marketing function for our customers. You’ll design and execute data-driven, multi-channel programs that engage and educate customers across every stage of their journey—driving measurable impact on onboarding, activation, product adoption, retention, and expansion.

This is a highly strategic and foundational role. You’ll bring strong product acumen and a deep understanding of customer behavior to identify high-impact opportunities, map complex journeys, and build the systems and frameworks that define lifecycle marketing at Vanta.

The Lifecycle Marketing team sits within Growth Marketing and is responsible for delivering the right message to the right audience at the right time—while shaping a seamless, end-to-end customer experience across every touchpoint.

What you’ll do as a Lifecycle Marketing Manager at Vanta:

- Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion.

- Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact.

- Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration.

- Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs.

- Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities.

- Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle wor...