Marketing Generalist

Marketing Generalist Role Overview We’re looking for a Marketing Generalist to redeploy and relaunch the Reimbursify product. This role sits at the intersection of brand, marketing, and sales execution. It is ideal for someone who can establish a marketing strategy, create a plan, and execute. You’ll help assess the current state, identify gaps, and actively create marketing to launch and deploy into the market to drive app downloads and usage. Scope and Duration Time Commitment: ~20 hours/week Engagement Type: Contractor / Freelancer (Potential to convert to Full-Time) Start: ASAP Key Responsibilities Evaluate the current Reimbursify product, positioning, and user experience Manage go-to-market execution (messaging, tactics, flows) Coordinate across marketing and sales stakeholders Identify quick wins to improve usability, onboarding, and messaging Document processes, decisions, and learnings Required Skills & Experience 5+ years in marketing, product marketing, or startup roles Experience working on product launches or relaunches Strong problem-solving and execution skills Comfort working across functions and wearing multiple hats Clear communicator with strong organizational skills Nice to Have Background in fintech, healthcare, reimbursement, or payments Experience with MVPs, iteration, and early traction building Product marketing experience Compensation Target monthly budget for ~20 hours/week; final compensation will be aligned based on experience, scope, and agreed-upon deliverables. Confidentiality Selected candidates will be required to execute a standard confidentiality agreement due to access to proprietary and sensitive business information About the Client The client is a healthtech SaaS platform designed specifically for mental and behavioral health providers. The company offers an all-in-one solution that helps therapists and clinics manage their practices more efficiently, including scheduling, billing, telehealth, client records, and secure communication. Serving over 10,000 practitioners across the U.S. and Canada, the client supports providers in both delivering care and running the business side of their practice, from client acquisition to payments and ongoing engagement.