Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is an early-stage direct-to-consumer (DTC) company preparing to launch a new physical product designed for online sales. The brand build and packaging are nearly complete, with product launch expected within the coming months. The founding team brings strong business experience and is seeking marketing leadership to help translate their vision into a scalable go-to-market strategy. Social media and digital channels will serve as the primary growth engine, with a strong emphasis on storytelling, brand awareness, and performance-driven execution. This role will be instrumental in building early traction, establishing brand presence, and laying the marketing foundation ahead of launch.

LOCATION

Fully remote | 9 AM - 5 PM EST

ROLE OVERVIEW

The Marketing Manager will lead early marketing execution and strategy to support the company’s upcoming product launch. This role will own the development and execution of brand awareness initiatives, content strategy, and early paid media efforts. The Marketing Manager will combine strategic thinking with hands-on execution, operating independently in a fast-moving startup environment while working closely with the founding team to shape how the brand enters the market.

KEY RESPONSIBILITIES

GO-TO-MARKET STRATEGY

- Develop and execute a go-to-market marketing strategy ahead of product launch.

- Identify opportunities to scale marketing efforts post-launch.

CONTENT & BRAND DEVELOPMENT

- Plan and oversee short-form content strategy across Meta, Instagram Reels, TikTok, and similar platforms.

- Build brand awareness through storytelling and consistent brand positioning.

- Manage content calendars and coordinate creative production.

PAID MEDIA & PERFORMANCE

- Launch...