Performance Marketing Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client specializes in providing innovative solutions for business operations. They are committed to helping clients streamline processes and achieve their business objectives with enhanced efficiency and productivity. They are currently seeking a Performance Marketing Manager to drive lead generation, set appointments, and manage the sales pipeline.

Location:
Fully Remote (9 AM - 6 PM EST)

Role Overview:
As a Performance Marketing Manager, you will lead the strategy, execution, and optimization of paid media across multiple channels. You’ll own the performance of DTC campaigns, including search, shopping, and paid social, ensuring profitable customer acquisition and long-term value. You will work closely with the Growth, Creative, and Analytics teams to drive scalable growth and align campaigns with revenue and margin goals.

Key Responsibilities:

- Paid Media Strategy & Execution

- Develop and execute full-funnel paid media strategy aligned with revenue and margin goals.

- Manage daily campaign optimizations, pacing, and forecasting to meet CAC, ROAS, and payback targets across multiple geos and portfolios.

- Account & Campaign Management

- Own account structure, bidding strategies, audience targeting, and budget allocation.

- Lead A/B and incrementality tests, scaling the most successful campaigns.

- Creative & Landing Page Optimization

- Lead the creative testing process (hooks, formats, landing pages) to improve CTR, CVR, and CPA.

- Collaborate with the creative team to iterate on assets for performance improvements.

- Product Feed & Merchandising

- Oversee the health of product feeds, ensuring proper feed rules, promotions, and page hygiene for both PDP and landin...