Performance Marketing Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a renowned media agency representing leading real estate and luxury brands globally. They specialize in developing tailored digital media strategies that drive engagement, conversions, and brand growth across multiple digital channels, combining strategic planning, campaign optimization, and in-depth performance analysis to deliver measurable results for high-profile clients.

LOCATION

Fully Remote (Work from Home) | 9:30 AM – 6:30 PM EST

ROLE OVERVIEW

The Performance Marketing Specialist will lead paid media strategy and execution across multiple digital channels, with a strong focus on Meta, LinkedIn, Google Ads, and programmatic media. This role combines campaign management, client communication, reporting, and performance optimization, requiring a strong technical foundation in paid media analytics and digital reporting tools. The position also involves collaborating with internal teams and contributing strategic guidance across client accounts in a fast-paced agency environment.

KEY RESPONSIBILITIES

CAMPAIGN STRATEGY & EXECUTION

- Develop and execute paid media strategies across Meta (Facebook/Instagram), LinkedIn, programmatic buying, and other paid digital channels aligned with client goals.

- Manage campaign setup and execution in Facebook Ads Manager and LinkedIn, with ongoing performance analysis and optimization.

- Conduct A/B testing across ads, creative assets, and audience targeting to improve ROI and conversion rates.

- Support paid search and additional digital channels, including YouTube, when applicable.

ANALYTICS & REPORTING

- Pull and analyze campaign data from GA4, CM360, and other platforms using Google Looker Studio.

- Create and present biweekly and monthly reports with ...